Account # 1

This Amazon account was transferred to my management on January 6, 2025. During the first week of handling the account, advertising performance was inefficient and profitability was limited.

Initial Performance (Week 1: Jan 6–12, 2025)

• PPC Spend: $701.58
• PPC Sales: $858.77
• ACOS: 81.69%
• Total Sales: $1,959.39

The account was spending aggressively on ads but generating low advertising returns, resulting in a very high ACOS and limited contribution to overall sales growth.My objective was to improve PPC profitability, scale advertising revenue, and grow overall account sales while maintaining efficient advertising spend.Key goals included:

• Reduce ACOS
• Increase PPC-driven revenue
• Improve campaign efficiency
• Scale overall sales through optimized advertising

To improve the account's performance, I implemented a structured, data-driven PPC optimization strategy.

Campaign Optimization

• Reviewed campaign performance to identify inefficient keywords and targets.
• Paused underperforming keywords that generated spend without conversions.
• Adjusted keyword bids based on performance data to improve profitability.

Search Term Optimization

• Analyzed the Search Term Report to identify high-performing search terms.
• Harvested converting search terms into more targeted campaigns.
• Added negative keywords to eliminate irrelevant traffic and reduce wasted ad spend.

Campaign Structure Improvement

• Organized campaigns to allow better control over targeting and bidding.
• Focused budget allocation on high-performing campaigns and keywords.

Continuous Optimization

• Conducted regular optimizations including:
  • Bid adjustments
  • Keyword harvesting
  • Search term negation
  • Budget reallocation to top-performing campaigns

After six months of consistent optimization, the account experienced significant improvements in both efficiency and revenue growth.

Performance After 6 Months (July 6–12, 2025)

• PPC Spend: $1,985.21
• PPC Sales: $9,782.56
• ACOS: 20.29%
• Total Sales: $25,958.58

Key Outcomes

• PPC Sales increased by 1,039%
• ACOS improved from 81.69% to 20.29%
• Total sales increased from $1,959 to $25,958
• Advertising became a major driver of overall account growth

Through structured campaign optimization, keyword management, and continuous data-driven improvements, the account successfully transitioned from high ACOS and low efficiency to a scalable and profitable advertising system