Manage and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display). Launch new campaigns for product launches, scaling, and seasonal promotions. Monitor and optimize bids, budgets, placements, and targeting to improve profitability. Analyze data to identify growth opportunities and reduce wasted ad spend. Prepare weekly and monthly performance reports with insights and action plans
Manage advertising budgets and spend forecasts, to ensure efficient use of ad spend. Analyze campaign performance data to drive optimization and strategic decisions